Case study reel brief

SAMY x Polymarket: NFL UGC

Length: 30 seconds max

The goal

A prospective client watches it and thinks: "they can make a huge amount of great content, fast, and I want that for my brand."

1The askStakes. A big brand, 4 days to kick off.
2The machineHow. A global team and a 24/7 AI pipeline.
3The outputProof. Real formats, heard and seen. Gets the most time.
4The volumeScale. 200 assets in 30 days.
5The closeCredit for who made it happen.

Style guide

Type and layout come from reference 01. Colour and motion come from reference 05. References 02, 03 and 04 show specific moves. Take the language, not the content.

Colour

Main backgroundWarm off white, about #DEDBDF. Corners about 5% darker.

ContrastWarm near black, about #141115. Punch moments only.

Main accentWarm red, about #DD3F16.

Second accentGolden yellow. Sparingly.

PeopleOrange to yellow gradient silhouettes.

Keep it warm. No cyan or neon glows.
Light film grain over everything for a slightly retro feel.

A light scene cutting to a dark card and back — REF 05The reel lives on light. Dark cards cut in on key moments, one per idea, then snap back.

Type

Small, quiet type on the left of the frame, in a clean serif.
Sentence case. The last word ends with a full stop.
Words appear one at a time, leaving gaps for what comes next.
Videos pop into the gaps between the words and stack around the line.
Lots of empty space. The type stays calm while the videos move.

Small left aligned text with videos popping in between the words — REF 01Type on the left, videos popping in between the words.

Objects and motion

The ring: objects in a slowly rotating circle. One gets knocked out and a new one swaps in.
Dark cards: one hero object and one word. The object lands with a red four point sparkle.
Fly ins: objects enter fast with motion blur, then settle softly.
Pacing: every cut and hit locked to the music.
Avoid: scribble lines (to be decided), cyan or neon, dots, UI screens.

A ring of pixel objects with one knocked out — REF 05The ring, with one object knocked out.

How it maps to our reel

Formats as dark cards: each format gets a dark card with its name and a hero object, then cuts to light where its videos play.
The ring: a rotating ring of our video thumbnails, with formats swapping in and out.
People: team and creators as orange gradient silhouettes on black.
The close: S A M Y letters drifting in and locking into the logo.
Music: a quick building beat that drops at the formats and lands on the logo.

Orange gradient silhouette of a head on black — REF 05People as gradient silhouettes.

Letters drifting across a light background — REF 05Letters drifting in for the close.

Scene by scene

Five scenes, each flowing straight into the next.

The ask

A Mail style notification slides in from Polymarket.

NFL UGC Growth Campaign: URGENT!

A countdown ticks on the card, then the card flies off into the next scene.

4 days to kick off

The machine

A global team and an AI pipeline, running 24/7.

Small faces with flags line up and become the 24 hour timeline.
The clock spins once as content rides the conveyor: Script, Film, Edit, Deliver.
AI tags light up along it: AI scripting, automated feedback, instant handoffs.
The conveyor carries the content straight into the formats.

The output: hero formats

The main event. Each hero format plays one clip with its audio, then bursts into more videos of that format. Show the categories too: MLB, NBA, NFL.

Hero formats

Streeter
Live Trading
Podcast
Talking Head
Skits

Images bursting in around a line of text — REF 02The burst of videos for each format.

The output: between formats

A fast pixel dissolve carries us from one format to the next. Our version: the pixels are tiny thumbnails of our videos.

A frame breaking apart into pixels — REF 03The frame breaking into pixels.

The output: rapid fire

The rest of the range, faster, with each label typed on the left. It speeds up toward the end so the range feels like it never stops.

Rapid fire

AI VFX intros
High production spots
Meme edits
Reaction videos
Explainers

The volume

Every video from every format scatters across the screen into one wall, with one line on top. The 200 counts up from 0.

200 assets in 30 days.

A wall of video thumbnails around one line of text — REF 04The video wall with one line on top.

The close

Great strategy. Great systems. Great people.

Thanks to SAMY.

The logo holds as the last shot.

Letters drifting in — REF 05Letters drift in and lock into the logo.

Rules for the edit

One idea per scene. Each scene does a single thing, then moves on.
Transitions do the work. Each scene flows into the next, so no time goes to resets.
The music decides the cuts. Keep the reel within 30 seconds and show every format.

References

#	Clip	What to take	Used in
01	Left Aligned Text with Images	Type and layout: small type on the left, videos popping in between the words	All on screen text, rapid fire
02	Plugin Scene Set	Motion: videos stacking and bursting in. Show categories (MLB, NBA, NFL)	Hero formats
03	Pixel Dissolve	Transition: pixels made of our video thumbnails	Between formats
04	Video Wall Scatter	Scale: every video filling the frame around one line	The volume
05	Creative Flow Reference	The look: colour, motion and overall flow	The whole reel

Type follows 01. Colour and motion follow 05. Take only the motion from 02, 03 and 04.